For network
marketers, the future looks very bright indeed, because there are economic
trends already in process that will drive more and more people to
participate in this business in the years ahead.
People Want
More Freedom
Gone are the days when
a person takes a job at age 25 and stays there for life, doing as he's
told to keep that job secure. Today, people want to be more mobile and
have more choices. They want the freedom to live their lives on their own
terms. A part-time network marketing business offers people more control
over their lives; ultimately, it provides more freedom. It provides a
low-cost-of-entry, ready-made system for those anxious to make a change.
People Want to
Be Rich
During my parents'
generation, the rules said, "If you work hard, the older you get, the more
you'll be paid, earning ever more money (within tightly proscribed limits)
through incremental pay raises." As you approached the end of your life,
however, those rules reversed: when you retired you expected your income
to go down. In other words, the assumption for my parents and their
contemporaries was that one would work hard all one's life--and retire
poor.
The Future
Looks Bright
No more. Today we have
25-year-olds who've never held down a job in their lives, yet have become
billionaires by building a software company. At the same time, we have
50-year-olds looking for jobs, hoping to get back to a place where they
can earn $50,000 a year. What's worse, these same 50-year-olds have little
or nothing to set aside for retirement; indeed, they may never be able to
retire. These 50-year-olds don't need jobs; they need the opportunity to
get rich enough to provide a sustainable level of income for the rest of
their lives. That opportunity is exactly what network marketing provides.
Network marketing companies offer this possibility by providing the
necessary education, mentoring and business systems to assist these
50-year-olds build their own B quadrant [business-owner] businesses. By
the year 2010 (not that far away!) the first of 75 million Baby Boomers in
America will reach the age of 65. Many will come to network marketing as a
means of building that lifetime of security which their jobs did not
provide. Indeed, beyond meeting the basic needs of minimum-level financial
security, a person who successfully builds a network marketing business
may potentially join the ranks of the world's ultra-rich, becoming far
more wealthy than highly-educated and hard-working professional people,
such as doctors, lawyers and engineers. They may even become wealthier
than many sports stars, movie stars and rock stars. If you are already an
established network marketer, what does this mean for you? This is the
best news of all: as the year 2010 approaches, many people who are already
network marketers will do exceptionally well as millions of Baby Boomers
come their way.
Individual
Retirement Portfolios Will Be Wiped Out
Never in the history of
the world have so many people bet their retirement years on the stock
market. This is a recipe for financial disaster. During my parents'
generation, retirees counted on the companies they worked for and the
federal government to provide the income stream to support their
retirement years. They didn't have to worry about managing their
retirement portfolio: the companies they worked for did that for them.
Today, more often than not, when you retire you're on your own. Millions
of Americans have 401k's or similar retirement accounts--and that's all
they have. If your 401k runs out of money when you reach, say, age 78, you
won't be able to go back to your former employee and ask for help.
There'll be nowhere to turn.
The Future
Looks Bright
There's also a strong
possibility that the US stock market will collapse by the year 2010--if
not sooner. If this happens, many 401k retirement plans will collapse
along with it, which will mean that millions of people will never be able
to retire--or at best, they won't have the pleasant retirements of which
they had so fondly dreamed. Suddenly a person with $2 million in mutual
funds in his retirement account may find that portfolio cut in half. On
top of that, he may be stuck with a capital gains tax that could bankrupt
the remaining value of the retirement portfolio. That's the risk of
betting your retirement years on paper. The number of people who have bet
their lives on the stock market is at an all-time high: if there is a
crash, millions of people will be seeking other sources for financial
security--such as building the kind of B quadrant business that network
marketing can provide.
The Rules Have
Changed
In 1989, when the
Berlin Wall came down and the World Wide Web went up, the rules of the
world changed forever. According to many economic historians, that's when
the Industrial Age ended, and the Information Age began. In the Industrial
Age, the rules were that if you worked hard, your company and the
government would take care of you. In the Information Age, the rules are
different: the new rules say, you had better be planning to take care of
yourself. How? Starting now, by investing in your own network marketing
business. This passage is excerpted with permission fromThe Business
School for People Who Like Helping People, by Robert T. Kiyosaki, with
Sharon Lechter, authors of Rich Dad Poor
Dad.
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