Thursday, January 8, 2009

6 Home Based Business steps


Work at Home Based Business With 6 Steps in 2009 




 


Creating
and running an effective online business is realistically comprised of
several hundred, rather than 6, but this will serve as a guide for the
direction of your efforts.  Contrary to what you may hear rampantly on the Internet, there is no cookie-cutter, get-rich quick scheme on the web.  Not
only is every online business different, what works for one person or
in one month may not work for another person or in the next month. 



 


The Internet is constantly changing, and the online market is inherently different this year than it was last year.  New technological improvements occur monthly, and impact the online business environment.  What
works for one individual when he is the first to sell a certain product
a certain way may not work just six months later when he has sold his
idea to 40,000 other marketers, and they all begin to promote it.  Traffic generation tactics are significantly different than they were just a
year ago, and hardly resemble profitable strategies three years ago.



 


These 6 Steps are simply the bare-bones skeleton of what has to happen for your online business to be successful.  They
are foundational, and although the implementation strategies are
different today than several years ago, the basic steps remain the same. 



 


1.         Develop or discover a product.  You must find a product that meets today’s needs.  A
5 year old product whose resell rights you can buy for a dollar or get
for free probably won’t meet the needs of today’s consumers.  You
must be willing to pay for the rights to sell a current , useful
product, or become an affiliate marketer, where you promote a popular
product, and in exchange are paid a percentage of the income from the
sale.



 


2.         Determine how the potential customers can view your product and see a sales presentation.  If you develop your own product or purchase the rights to sell someone else’s, you will need a website.  A
few tips here: Rather than accept free web hosting, purchase your own
domain name and pay to have your domain name and web site hosted by a
professional web hosting company with a reputable history.  If your free web hosting company goes bankrupt, they generally take your fledgling business with them.



 


3.         Once
you have your web site up and running, unless you are using an
affiliate program that supplies a sales page, you must develop a sales
script and web copy.  Aside from your web hosting decision, this is probably the most important thing you can do.  You
may be tempted at first to write a sales pitch on your own, but unless
you already have a lot of experience in the offline market writing
effective sales letters, you need to, absolutely must, invest in a few
courses on web copywriting.  Be willing to spend some money upfront on learning this skill.  Too
many marketers try to wing it in this area and after a few months of
losing money online, finally break down and purchase the knowledge to
write a good sales pitch.  Do it the other way around—buy the knowledge first, and start making sales from the beginning.  Customers
will not buy just because you have a web site---they buy from the web
site that does the best job of convincing them it has the best product
for their need.



 


4.         You must develop a traffic source that works like Phone Broadcast Club.  When you first begin, you may be on a shoestring, and that is OK.  Assuming
you have been willing to spend some money on sales letter writing and a
decent web host, you may be able to skimp in the traffic arena for
awhile, if you have plenty of time.  If you do
not have money to advertise, nor time to seek out low cost advertising,
you probably shouldn’t be attempting an online business.  If
you do choose to go the low-cost route—know two things up front—the
returns are really low and you will spend vast amounts of time on
traffic generation.  Once you begin to make sales, you must invest your income in paid forms of traffic generation.  If
you do not, you will run out of enthusiasm for generating the free
traffic, and without reinvesting the income from your first sales into
advertising, you are sure to fail.  Good sources
of low-cost, but time consuming traffic are: writing articles and
posting them to article directories, low cost classified ads, and ezine
ads.  You may see hyped-up ads for thousands or
visitors for a low cost or millions of banner ads for another
reasonable price—both of these methods may have worked 2 years ago, but
they are a sure waste today.



 


5.         Once
you begin to get traffic to your online business site, you must keep
detailed records of where the traffic comes from, and what percentage
of visitors from each source are purchasing your product.  If
you have visitors that cost you $50 per hundred to come to your web
site, but on average they only purchase $25 per hundred visitors, the
income may feel good, but you are not profitable, and are losing money.  By
tracking your expenses on each type of visitor and by tracking your
revenue on the same sources of visitors, you can determine which
campaigns need changes or need to be eliminated and which need to be
increased in intensity.



 


6.         By
following this pattern of steps, and by keeping diligent records (there
is plenty of good web site tracking software on the market that can
help you do that), you can develop a profitable online business.  Again, it will not happen overnight, and you will not get rich quick.  However,
if you build a solid online business with a solid foundation, and are
willing to spend some money learning how to do it right, you really can
become successful in business online. Click Below To More Complete
Information.


 


 


 



 


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